Who else still owns scrunchies? Everyone, right? They are perfect to hold up all that hair, especially if you want to leave it crease free, not to mention they look super cute and remind us all of the glorious 90s. Well, apparently they have been out of style for a while now (news to me) but they are starting to make their comeback. The only thing is, they have a brand new name.
That's right, people are trying to 'rebrand' scrunchies to help make them cool again. Not only are they getting a new name, but they are getting a heck of a lot more expensive.
They were spotted at New York Fashion Week, where hairstylist Laurent Philippon was asked to add them into the model's hair. “When I heard scrunchie, I was like, ‘Ahhh! My nightmare!’” they said of the iconic hair accessory. “But it’s actually done in a very cool way.”
They kept the scrunchies loose in their hair, saying that “Loose is key. It’s better when it looks a little bit messy.”
Other designers have jumped on the trend, but their so-called 'new and improved' scrunchies have a new name and a huge price tag...