Wendy Kaufman, best known as "The Snapple Lady" was hard to miss during the early 1990s. She went from working at her best friend's father's company, Snapple Beverage Corporation, to being the spokesperson and face of the brand for a few years.
Wendy's rise to fame came after the company discovered that during her free time she had been replying to every single fan mail that was addressed to Snapple. When the beverage company hired a new advertising agency, Kirshenbaum & Bond, they created a campaign around Wendy's quirky and energetic "Snapple Lady" persona.
Soon after she signed the contract, Wendy began appearing in print, radio, and television advertisements. She even developed a trademark move, where she would place herself behind the Snapple reception desk with only her head peaking out to give off the impression that she was really short. She would also begin each commercial by announcing that she received a letter from a fan, and then the said fan would be included in the ad.
Wendy soon became a household name, and helped Snapple sales jump from $23 million a year to $750 million in 1995. Unfortunately, Quaker Oats bought out Snapple in 1994, and Wendy was fired from her position as a spokesperson.
She went on to appear in a couple of television shows and films for the remainder of the 90s, and later starred in the American reality show Celebrity Fit Club. She also found success in the fashion industry by launching a plus-sized clothing line called Wendy Wear.
But behind all the success and the public persona she created, was a woman who struggled with addiction.